Market Driven Management, Strategic and Operational Marketing

Name: Market Driven Management, Strategic and Operational Marketing
ISBN: 978-0230276024

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Lambin, Jean-Jacques [UCL] Schuiling, Isabelle [UCL]

Document type	Monographie (Book)
Publication date	2012
Language	Anglais
ISBN	978-0230276024
Edition statement	4th edition
Publisher	Palgrave
Affiliation	UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations
Links	http://hdl.handle.net/2078.1/127841[Handle]

Bibliographic reference	Lambin, Jean-Jacques ; Schuiling, Isabelle. Market Driven Management, Strategic and Operational Marketing (4th edition /. Palgrave (2012) (ISBN:978-0230276024)
Permanent URL	http://hdl.handle.net/2078.1/127841