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Corporate citizenship and marketing practices: An empirical study
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2008 |
| Language | Anglais |
| Conference | "EBEN-UK Annual Conference: Corporate Social Responsibility: The Management of Ethics in Business", University of Cambridge, Royaume-Uni (du 1/4/2008 au 2/4/2008) |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Lindgreen, Adam ; Swaen, Valérie ; Maon, François ; Johnston, Wesley. Corporate citizenship and marketing practices: An empirical study.EBEN-UK Annual Conference: Corporate Social Responsibility: The Management of Ethics in Business (University of Cambridge, Royaume-Uni, du 1/4/2008 au 2/4/2008). |
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| Permanent URL | http://hdl.handle.net/2078.1/116629 |