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Using Implicit Methodology to Measure Brand Distinctiveness: Implications for Brand Strength and Brand Choice
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| Document type | Communication à un colloque (Conference Paper) – Poster |
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| Publication date | 2012 |
| Language | Anglais |
| Conference | "Society for Personality and Social Psychology", San Diego, California, USA (du 26/01/2012 au 28/01/2012) |
| Links |
| Bibliographic reference | Friedman, Mike. Using Implicit Methodology to Measure Brand Distinctiveness: Implications for Brand Strength and Brand Choice.Society for Personality and Social Psychology (San Diego, California, USA, du 26/01/2012 au 28/01/2012). |
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| Permanent URL | http://hdl.handle.net/2078/115550 |