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Affichage: 12 résultats.
    • Document de travail
    Measuring customers’ behaviors in loyalty programs : scale development and validation
    Bruneau, Virginie[UCL] Zidda, Pietro Swaen, Valérie[UCL] (2015)
    • Rapport de recherche
    2015 Corporate Responsibility Barometer for Belgium: On the road towards a sustainable economy in Belgium
    Louche, Céline Swaen, Valérie[UCL] Vanwalleghem, Dieter Van Liedekerke, Luc (2015)
    • Communication
    Aan de slag met MVO en internationale solidariteit
    Swaen, Valérie[UCL] (2015) Seminarie MVO en Ontwikkelingssamenwerking — Brussels, Belgium
    • Communication
    The psychological micro-foundations of corporate social responsibility: A systematic review focused on employees
    Swaen, Valérie[UCL] (2015) Research Seminar — Lille, France
    • Communication
    Labelling the durability of a product through the lense of intertemporal choices theory
    Dupont, Barbara[UCL] Swaen, Valérie[UCL] Vanhamme, Joëlle (2015) European Marketing Academy Conference — Leuven, Belgium
    • Communication
    CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories
    Swaen, Valérie[UCL] Janssen, Catherine Dupont, Barbara[UCL] (2015) European Marketing Academy Conference — Leuven, Belgium
    • Communication
    Reconsidering HR roles in the light of sustainability: rebalancing old roles and managing new tensions?
    Aust, Ina[UCL] Gond, Jean-Pascal El Akremi, Assaad[UCL] Swaen, Valérie[UCL] (2015) Symposium about "Paradox and sustainability: Moving beyond the business case", Annual meeting of the Academy of Management — Vancouver (Canada)
    • Communication
    There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility
    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2015) C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop — Bochum, Germany
    • Communication
    Integrating Social Identity and Justice Perspectives to Explain Employees' Responses to CSR
    De Roeck, Kenneth El Akremi, Assaad Swaen, Valérie[UCL] (2015) Academy of Management — Vancouver, Canada
    • Article de périodique
    Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
    Vanhamme, Joëlle Swaen, Valérie[UCL] Berens, Guido Janssen, Catherine (2015) Marketing letters — Vol. 26, no. 4, p. 565-578 (2015)
    • Document de travail
    Using infomercials to communicate about CSR: A way to enhance credibility?
    Munten, Pauline[UCL] Janssen, Catherine Swaen, Valérie[UCL] (2015)
    • Communication
    Corporate social responsibility – The role of multinational companies in a globalized world
    Swaen, Valérie[UCL] (2015) C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop — Bochum, Germany