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Affichage: 8 résultats.
    • Communication
    Consumers' evaluations of CSR advertising: the role of three executional elements
    Swaen, Valérie[UCL] Janssen, Catherine Du, Shuili (2019) 5th CSR Communication Conference — Stockholm, Sweden
    • Article de périodique
    Is a specific claim always better? The double-edged effects of claim specificity in green advertising
    Janssen, Catherine Swaen, Valérie[UCL] Du, Shuili (2022) Journal of Business Research — Vol. 151, p. 435-447 (2022)
    • Chapitre
    The Role of Leadership Styles in Corporate Social Responsibility
    Du, Shuili Swaen, Valérie[UCL] Lindgren, Adam Sankar, Sen (2018) Sustainable entrepreneurship: Discovering, creating and seizing opportunities for blended value generation — [ISBN : 9781472483591]
    • Communication
    L’efficacité des communications RSE : les rôles des labels éthiques, de la performance passé de entreprise en matière de RSE, et du scepticisme des consommateurs
    Janssen, Catherine Swaen, Valérie[UCL] Du, Shuili (2016) 10èmes Journées de Recherches en Sciences Sociales INRA–SFER–CIRAD — Paris
    • Communication
    CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism
    Du, Shuili Swaen, Valérie[UCL] Janssen, Catherine (2016) European Marketing Academy Conference — Oslo, Norway
    • Article de périodique
    The Role of Leadership Styles in Corporate Social Responsibility
    Du, Shuili Swaen, Valérie[UCL] Lindgreen, Adam Sen, Sankar (2013) Journal of Business Ethics — Vol. 114, no.1, p. 155-169 (2013)
    • Communication
    Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism
    Du, Shuili Swaen, Valérie[UCL] Janssen, Catherine (2017) Winter Conference of the American Marketing Association — Orlando, Florida, USA
    • Communication
    Organizational leadership style and corporate social responsibility
    Du, Shuili Lindgreen, Adam Swaen, Valérie[UCL] Sen, Sankar (2011) 8th Annual Conference of Corporate Identity / Associations Research Group: Ethical Leadership and Marketing in the Stakeholder-Oriented Corporation — Drexel University, Philadelphia, USA