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    • Communication
    De l’immersion à la présence dans un nouvel environnement commercial en ligne : importance des facteurs clés d’accès à l’expérience
    Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 35ème Congrès de l'Association Française du Marketing (AFM) — Le Havre, France
    • Communication
    Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience
    Lambillotte, Laetitia[UCL] Yakov, B. Poncin, Ingrid[UCL] (2019) Thought Leaders' Conference on Privacy in the Retail Environment — Florence, Italy
    • Communication
    Immersion and presence in a new 3D shopping environment
    Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Communication
    Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
    Djelassi, S. Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019) Academy of Marketing Science (AMS) Annual Conference — Vancouver, Canada
    • Communication
    Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019) Academy of Marketing Science (AMS) Annual Conference — Vancouver, Canada
    • Communication
    The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding
    Leclercq, Thomas Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Communication
    Virtual reality really effective for online real estate agencies ?
    Pleyers, Gordy[UCL] Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Chapitre
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Document de travail
    When web personalization creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018)
    • Communication
    Influence de la personnalisation web sur l’expérience du consommateur
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 18ème journée du marketing digital — Paris
    • Communication
    Understanding customer experience on personalized websites
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 2019 AMS World Marketing Congress — Edinburgh
    • Document de travail
    Influence of personalization on online customer experience
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019)
    • Article de périodique
    Vers un monde robot ?
    Poncin, Ingrid[UCL] (2019) La Libre Belgique — Vol. 3 December (2019)
    • Article de périodique
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • Document de travail
    The role of gamification and social support to improve food consumption and further engage with mobile apps
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020)
    • Communication
    I challenge you to improve your food consumption: the role of gamification and social support to further engage with mobile apps
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020) "AMS Annual Conference" — Coral Glabes, Miami
    • Chapitre
    Digital Signage in the Store Atmosphere: Balancing Gains and Pains
    van de Sanden, Stephanie Willems, Kim Poncin, Ingrid[UCL] Brengman, Malaika (2020) Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation — [ISBN : 9781838676643]
    • Article de périodique
    When gamification backfires: the impact of perceived justice on online community contributions
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane Hollebeek, Linda D. (2020) Journal of Marketing Management — Vol. 36, no.5-6, p. 550-577 (2020)
    • Article de périodique
    Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider
    Pleyers, Gordy[UCL] Poncin, Ingrid[UCL] (2020) Journal of Retailing and Consumer Services — Vol. 57, p. 102175 (2020)
    • Article de périodique
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Communication
    J’ai déjà vu cette pub ! Effets de l’exposition à deux communications digitales
    Herrmann, Jean-Luc Kacha, Mathieu Derbaix, Christian[UCL] Poncin, Ingrid[UCL] (2020) 19ème Colloque sur le Marketing Digital — Paris, France
    • Communication
    Vers un engagement prosocial durable : de la communauté de fait à la communauté de cause
    Nuotatore, Elodie[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020) 6ème Journée du Marketing du Grand Est — Dijon, France
    • Article de périodique
    Looking at aesthetic emotions in advertising research through a psychophysiological perspective
    Lajante, Mathieu Droulers, Olivier Derbaix, Christian[UCL] Poncin, Ingrid[UCL] (2020) Frontiers in Psychology — Vol. 11 (2020)
    • Article de périodique
    Enhancing playful customer experience with personalization
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)
    • Article de périodique
    Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2022) Journal of Marketing Management — , p. 1-31 (2022)

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