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Affichage: 1 - 25 sur 155 résultats.

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    • Article de périodique
    Enhancing playful customer experience with personalization
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)
    • Article de périodique
    Empathic chatbots: A double-edged sword in customer experiences
    Juquelier, Antoine[UCL] Poncin, Ingrid[UCL] Hazée, Simon[UCL] (2025) Journal of Business Research — Vol. 188, no.115074, p. 1-12 (2025)
    • Communication
    Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) 2022 Academy of Marketing Science Annual Conference (AMS) — Monterey, USA
    • Communication
    Exploration of the Impact of 3D Gestural Interaction on the Customer Experience
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) 28th International Conference on Recent Advances in Retailing and Consumer Science — Baveno, Italy
    • Article de périodique
    Fusions et Acquisitions. Réactions des Consommateurs au Redéploiement des Marques.
    Derbaix, Christian[UCL] Poncin, Ingrid[UCL] Derbaix , Maud Naglieri, Alice[UCL] Derbaix, Arlene (2017) Revue française de gestion — Vol. 32, p. 97-132 (2017)
    • Article de périodique
    Looking at aesthetic emotions in advertising research through a psychophysiological perspective
    Lajante, Mathieu Droulers, Olivier Derbaix, Christian[UCL] Poncin, Ingrid[UCL] (2020) Frontiers in Psychology — Vol. 11 (2020)
    • Document de travail
    Online community of users – Study of social comparison and tie-strength to support users of a fitness app
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021)
    • Communication
    J’ai déjà vu cette pub ! Effets de l’exposition à deux communications digitales
    Herrmann, Jean-Luc Kacha, Mathieu Derbaix, Christian[UCL] Poncin, Ingrid[UCL] (2020) 19ème Colloque sur le Marketing Digital — Paris, France
    • Communication
    Influence de la personnalisation sur la playfulness
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2021) 37ème Congrès International de l'Association Française du Marketing — online
    • Communication
    Immersion and presence in a new 3D shopping environment
    Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Article de périodique
    Advocacy for expanding research on technologies, experiences, services, and beyond!
    Poncin, Ingrid[UCL] Hammedi, Wafa Lancelot-Miltgen, Caroline (2022) Recherche et Applications en Marketing (English Edition) — Vol. 37, no.3, p. 2-12 (2022)
    • Document de travail
    The role of gamification and social support to improve food consumption and further engage with mobile apps
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020)
    • Article de périodique
    Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider
    Pleyers, Gordy[UCL] Poncin, Ingrid[UCL] (2020) Journal of Retailing and Consumer Services — Vol. 57, p. 102175 (2020)
    • Communication
    Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract
    Sellier, Quentin[UCL] Racat, Margot Poncin, Ingrid[UCL] (2023) Academy of Marketing Science World Marketing Congress (AMSWMC) — Canterbury, United Kingdom
    • Article de périodique
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Document de travail
    Definition and application of a method for evaluating the gestural interaction experience
    Sellier, Quentin[UCL] Sluÿters, Arthur[UCL] Vanderdonckt, Jean[UCL] Poncin, Ingrid[UCL] (2023)
    • Communication
    Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience
    Lambillotte, Laetitia[UCL] Yakov, B. Poncin, Ingrid[UCL] (2019) Thought Leaders' Conference on Privacy in the Retail Environment — Florence, Italy
    • Article de périodique
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • Communication
    Quels rôles les actes prosociaux peuvent-ils avoir sur l'engagement durable des individus ? L'influence de l'engagement communautaire.
    Poncin, Ingrid[UCL] Charry, Karine[UCL] Robinot, E. (2021) 37ème Congrès International de l'Association Française du Marketing — online
    • Document de travail
    User, customer and consumer experience: A multidisciplinary systematic literature review
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2020)
    • Communication
    Online community of users -Study of social comparison and tie-strength to support users of a fitness app.
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021) 50th EMAC conference — Madrid
    • Document de travail
    The Role of Affective Consumer Responses in the Understanding of the Gestural Interaction Experience
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2021)
    • Chapitre
    A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process
    Poncin, Ingrid[UCL] GARNIER, Marion MAILLE, Virginie (2015) Successful Technological Integration for Competitive Advantage in Retail Settings —
    • Chapitre
    Elargir le marché de la consommation responsable
    Poncin, Ingrid[UCL] Sempels, Christophe (2009) Oser le marketing durable — [ISBN : 2744073571]
    • Article de périodique
    Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels
    Poncin, Ingrid[UCL] Ben Mimoun, Mohammed Slim (2011) Gestion 2000 : management & prospective — Vol. 28, no.5, p. 31-46 (2011)

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