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Affichage: 13 résultats.
    • Chapitre
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Article de périodique
    The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
    Leclercq, Thomas Wafa, Hammedi Poncin, Ingrid[UCL] (2018) Journal of Interactive Marketing — Vol. 44, p. 82-101 (2018)
    • Document de travail
    Effects of Gamification on Customer Engagement in Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018)
    • Article de périodique
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Article de périodique
    When gamification backfires: the impact of perceived justice on online community contributions
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane Hollebeek, Linda D. (2020) Journal of Marketing Management — Vol. 36, no.5-6, p. 550-577 (2020)
    • Article de périodique
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • Article de périodique
    Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform
    Leclercq, Thomas Poncin, Ingrid[UCL] (2023) Journal of Marketing Management — , p. 1-25 (2023)
    • Article de périodique
    The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
    Leclercq, Thomas[UCL] POncin, Ingrid Hammedi, Wafa (2017) International Journal of Electronic Commerce — Vol. 21, no. 4, p. 454-488 (2017)
    • Article de périodique
    Brand Discrimination: An Implicit Measure of the Strength of Mental Brand Representations
    Friedman, Mike[FUCaM] Leclercq, Thomas[UCL] (2015) PLoS One — Vol. 10, no.3, p. 1-24 (24 March 2015)
    • Thèse
    Essays on the engagement mechanisms in the value co-creation process : the case of gamification
    Leclercq, Thomas[UCL] (2017)
    • Article de périodique
    Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
    Poncin, Ingrid[UCL] Garnier, Marion Ben Mimoun, Mohammed Slim Leclercq, Thomas[UCL] (2017) Technological Forecasting and Social Change — Vol. 124, p. 320-331 (2017)
    • Article de périodique
    Dix ans de co-création de valeur: une revue intégrative
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2016) Recherche et Applications en Marketing — Vol. 31, no.2, p. 1 (2016)
    • Document de travail
    Investigation of users’ profiles on a gamified co-creation platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa (2017)