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Affichage: 17 résultats.
    • Communication
    Website personalization experience and value creation
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2017) 16ème Journée du Marketing Digital — Paris, France
    • Communication
    When web personalization experience creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 4ème Journée de Recherche en Marketing du Grand Est — Mons
    • Communication
    Website personalization experience: value creation or value destruction?
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 2018 AMS World Marketing Congress — Porto
    • Communication
    Web personalization : Mastering transparency messages?
    Lambillotte, Laetitia[UCL] Bart, Yakov Poncin, Ingrid[UCL] (2020) 36ème congrès international de l'AFM — Biarritz
    • Communication
    Personalized online customer experience: The effect of information transparency
    Lambillotte, Laetitia[UCL] Bart, Yakov Poncin, Ingrid[UCL] (2020) 2020 AMS Annual Conference — Miami
    • Document de travail
    Web Personalization: Mastering Transparency Messages
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] Bart, Yakov (2020)
    • Thèse
    Customer responses to personalized websites : essays on the process underlying experience
    Lambillotte, Laetitia[UCL] (2020)
    • Document de travail
    Influence of personalization on online customer experience
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019)
    • Article de périodique
    Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2022) Journal of Marketing Management — , p. 1-31 (2022)
    • Communication
    Influence de la personnalisation sur la playfulness
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2021) 37ème Congrès International de l'Association Française du Marketing — online
    • Article de périodique
    Enhancing playful customer experience with personalization
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)
    • Article de périodique
    When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control
    Lambillotte, Laetitia[UCL] Bart, Yakov Poncin, Ingrid[UCL] (2022) Journal of Interactive Marketing — Vol. 57, no.3, p. 393-420 (2022)
    • Communication
    Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience
    Lambillotte, Laetitia[UCL] Yakov, B. Poncin, Ingrid[UCL] (2019) Thought Leaders' Conference on Privacy in the Retail Environment — Florence, Italy
    • Document de travail
    When web personalization creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018)
    • Communication
    Influence de la personnalisation web sur l’expérience du consommateur
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 18ème journée du marketing digital — Paris
    • Communication
    Understanding customer experience on personalized websites
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 2019 AMS World Marketing Congress — Edinburgh
    • Chapitre
    Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract
    Lambillotte, Laetitia[UCL] Bart, Y. Poncin, Ingrid[UCL] (2022) From micro to macro: dealing with uncertainties in the global marketplace — [ISBN : 978-3-030-89883-0]