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Affichage: 10 résultats.
    • Chapitre
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Communication
    Gamified Work and the effect on Front Line Employees Experience
    Hammedi, Wafa Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2018) SERVSIG CONFERENCE — PARIS
    • Communication
    Gamification, a flawless strategy? The effect of losing a contest in a co-creation community
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) QUIS 15 — Porto, Portugal
    • Communication
    Gamification, a flawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) EMAC 2017 — Groningen, The Netherlands
    • Communication
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto
    • Communication
    Gamification, a fawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) Frontiers in Services conference — New York, USA
    • Document de travail
    Effects of Gamification on Customer Engagement in Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018)
    • Communication
    Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa[FUNDP] (2016) Association Française du Marketing — Lyon
    • Document de travail
    Investigation of users’ profiles on a gamified co-creation platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa (2017)
    • Communication
    Ten Years of Value Cocreation: An Integrative Review
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2015) QUIS14 — Shanghai, China