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Affichage: 15 résultats.
    • Article de périodique
    The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
    Leclercq, Thomas[UCL] POncin, Ingrid Hammedi, Wafa (2017) International Journal of Electronic Commerce — Vol. 21, no. 4, p. 454-488 (2017)
    • Chapitre
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Article de périodique
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • Article de périodique
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Article de périodique
    Advocacy for expanding research on technologies, experiences, services, and beyond!
    Poncin, Ingrid[UCL] Hammedi, Wafa Lancelot-Miltgen, Caroline (2022) Recherche et Applications en Marketing (English Edition) — Vol. 37, no.3, p. 2-12 (2022)
    • Communication
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto
    • Communication
    Gamification, a fawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) Frontiers in Services conference — New York, USA
    • Communication
    Gamification, a flawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) EMAC 2017 — Groningen, The Netherlands
    • Article de périodique
    Dix ans de co-création de valeur: une revue intégrative
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2016) Recherche et Applications en Marketing — Vol. 31, no.2, p. 1 (2016)