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Affichage: 16 résultats.
    • Article de périodique
    The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
    Leclercq, Thomas[UCL] POncin, Ingrid Hammedi, Wafa (2017) International Journal of Electronic Commerce — Vol. 21, no. 4, p. 454-488 (2017)
    • Article de périodique
    Advocacy for expanding research on technologies, experiences, services, and beyond!
    Poncin, Ingrid[UCL] Hammedi, Wafa Lancelot-Miltgen, Caroline (2022) Recherche et Applications en Marketing (English Edition) — Vol. 37, no.3, p. 2-12 (2022)
    • Article de périodique
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Article de périodique
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • Communication
    Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa[FUNDP] (2016) Association Française du Marketing — Lyon
    • Chapitre
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Communication
    Gamified Work and the effect on Front Line Employees Experience
    Hammedi, Wafa Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2018) SERVSIG CONFERENCE — PARIS
    • Article de périodique
    When gamification backfires: the impact of perceived justice on online community contributions
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane Hollebeek, Linda D. (2020) Journal of Marketing Management — Vol. 36, no.5-6, p. 550-577 (2020)
    • Communication
    Gamification, a flawless strategy? The effect of losing a contest in a co-creation community
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) QUIS 15 — Porto, Portugal
    • Document de travail
    Effects of Gamification on Customer Engagement in Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018)
    • Communication
    Gamification, a fawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) Frontiers in Services conference — New York, USA
    • Communication
    Gamification, a flawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) EMAC 2017 — Groningen, The Netherlands
    • Document de travail
    Investigation of users’ profiles on a gamified co-creation platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa (2017)
    • Article de périodique
    Dix ans de co-création de valeur: une revue intégrative
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2016) Recherche et Applications en Marketing — Vol. 31, no.2, p. 1 (2016)
    • Communication
    Ten Years of Value Cocreation: An Integrative Review
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2015) QUIS14 — Shanghai, China
    • Communication
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto