Rechercher

Pages

1. • Chapitre

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   L’élargissement du Marketing à destination des enfants : le marketing social et le marketing de l’art et de la culture

   Charry, Karine[UCL] Kindt, Marie[UCL] Pecheux, Claude[UCL] Rodhain, A.[UCL] (2012) Kids Marketing — [ISBN : 978-2-8476-9455-0]
2. • Communication

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   Twitter in Prosocial Communication: The Mediating Role of Influence of Presumed Influence

   Charry, Karine[UCL] Tessitore, Tina (2016) Marketing and Public Policy Conference — San Louis Obispo, CA, USA
3. • Communication

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   L’étiquetage social pour encourager les comportements écologiques des adolescents

   Charry, Karine[UCL] (2015) AFM — Marrakech, Morrocco
4. • Monographie

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   Marketing Research with IBM SPSS statistics

   Charry, Karine[UCL] Demoulin, Nathalie Coussement, Kristof Heuvinck, Nico (2016)
5. • Communication

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   A Real Child In A Virtual World: Children’s Motives For Participating in Virtual Gaming Communities

   Charry, Karine[UCL] (2015) International Colloquium on Kids and Retailing — Budapest, Hungary
6. • Document de travail

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   Promoting healthy food by enhancing its social status: if it makes so many people to follow, it can’t be that bad!

   Charry, Karine[UCL] Tessitore, Tina (2018)
7. • Document de travail

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   To disclose or not to disclose: that is not the question!” The role of bloggers’ perceived motivations on the effectiveness of endorsement

   Charry, Karine[UCL] Audrezet, Alice (2018)
8. • Communication

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   To disclose or not to disclose : Bloggers and the consequences of the transparency about the nature of the relationship with the brands they recommend

   Charry, Karine[UCL] Audrezet, Alice (2016) Marketing and Public Policy Conference — San Louis Obispo, CA, USA
9. • Communication

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   Social labeling as motivator to preadolescents’ pro-environmental behaviors: A theoretical explanation

   Charry, Karine[UCL] Parguel, Beatrice (2016) EMAC — Oslo, Noray
10. • Communication

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    Social labeling as a motivator to preadolescents’ proenvironmental behaviors: Theoretical explanation to the moderating effect of age through self-concept clarity

    Charry, Karine[UCL] (2016) Marketing and Public Policy Conference — San Louis Obispo, CA, USA
11. • Chapitre

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    Les enfants au pays des marques

    Charry, Karine[UCL] (2012) Kids Marketing — [ISBN : 2847694331]
12. • Communication

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    Threath appeals for non-profit advertisements of healthy food to children: impact of repetition on both effectiveness and ethical concerns

    Charry, Karine Pecheux, Claude[FUCAM] De Pelsmacker, Patrick (2010) 39th European Marketing Academy Conference — Copenhagen
13. • Article de périodique

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    Enfants et promotion de l'alimentation saine: étude de l'efficacité de l'utilisation de menaces en publicité

    Charry, Karine Pecheux, Claude[FUCAM] (2011) Recherche et Applications en Marketing — Vol. 26, no. 2, p. 3-28 (Avril 2011)
14. • Article de périodique

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    Children's response to “ecofriendly” labeling: The role of self-concept clarity

    Charry, Karine[UCL] Parguel, Béatrice (2018) Journal of Environmental Psychology — Vol. 58
15. • Chapitre

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    Product placement, its supporters and detractors: A quest for balance

    Charry, Karine[UCL] Tessitore, Tina (2016) Advertising in New Formats and Media: Current Research and Implications for Marketers — [ISBN : 9781785603136]
16. • Communication

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    Threat appeals for children in the promotion of healthy food: do parents and/or professionals trade off ethical acceptance for effectiveness ?

    Charry, Karine Pecheux, Claude[UCL] (2012) 41rst European Marketing Academy Conference — Lisbonne
17. • Communication

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    Paid posts in blogs: No need for regulations. Good intentions are more important than disclosure

    Charry, Karine[UCL] Audrezet, Alice (2018) Global Marketing Conference — Tokyo, Japan
18. • Communication

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    You Tweet, They Follow, and (S)he Eats: The Number of Followers as a Social Nudge to Eat More Healthily

    Charry, Karine[UCL] Tessitore, Tina (2018) EMAC — Glasgow, UK
19. • Article de périodique

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    How does perceived effectiveness affect adults’ ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going

    Charry, Karine Pecheux, Claude[UCL] De Pelsmacker, Patrick (2014) Journal of Business Ethics — Vol. 124, no. 2, p. 243-257 (2014)
20. • Communication

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    Enfants et alimentation

    Charry, Karine[FUCAM] (2007) Association Française de Marketing; Colloque Doctoral — Aix-les-Bains, France
21. • Article de périodique

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    Enfance, alimentation et publicité: quels rôles pour le marketing ?

    Charry, Karine[FUCAM] Pecheux, Claude[FUCAM] (2008) Reflets et Perspectives de la vie Economique — no. 2, p. 9-17 (2008)
22. • Communication

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    Consumers’ Reponses To Social Media Influencers: Effect of Dissatisfaction in The Context Of Serial Recommenders

    Claeys, Pauline[UCL] Charry, Karine[UCL] Tessitore, Tina (2019) AMS — Vancouver
23. • Article de périodique

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    Educating children to environmental behaviours with nudges: the effectiveness of social labelling and moderating role of age

    Charry, Karine[UCL] Parguel, Beatrice (2019) Environmental Education Research — Vol. online, no.online, p. online (2019)
24. • Document de travail

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    Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders

    Claeys, Pauline[UCL] Charry, Karine[UCL] (2019)
25. • Document de travail

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    Impact of dissatisfaction on subsequent purchase intentions, engagement and e-WOM in the e-fluencer landscape

    Claeys, Pauline[UCL] Charry, Karine[UCL] Tessitore, Tina (2018)

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