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Rey, Béatrice
Paparoidamis, Nicholas
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Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment
Chumpitaz, Ruben
Paparoidamis, Nicholas
Swaen, Valérie
[UCL]
Mogos, Raluca
(2009)
2009 AMA Summer Marketing Educators' Conference — Chicago, USA