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Displaying 1 - 25 of 45 results.


    • Journal article
    Inducing word-of-mouth by eliciting surprise - a pilot investigation
    Derbaix, Christian[FUCAM] Vanhamme, Joëlle[UCL] (2003) Journal of Economic Psychology — Vol. 24 (2003)
    • Speech
    Toward an understanding of consumers’ perceptions of Corporate Social Responsibility Crises
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Vanhamme, Joëlle (2011) European Marketing Academy Conference — University of Ljubljana, Faculty of Economics, Ljubljana, Slovénie
    • Speech
    There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility
    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2015) C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop — Bochum, Germany
    • Speech
    L'utilisation de l'argument "citoyen" dans les campagnes de communication
    Swaen, Valérie[UCL] Vanhamme, Joëlle[UCL] (2008) 19ème Congrès International de l’Association Française du Marketing — Gammarth