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Displaying 25 results.
    • Book
    Market Driven Management, Strategic and Operational Marketing
    Lambin, Jean-Jacques[UCL] Chumpitaz, Ruben Schuiling, Isabelle[UCL] (2007)
    • Journal article
    L’enfant et les marques
    Schuiling, Isabelle[UCL] (2004) La Libre Entreprise — (Novembre 2004)
    • Journal article
    Bas les marques
    Schuiling, Isabelle[UCL] (2007) La Libre Entreprise — (Juin 2007)
    • Journal article
    How different is Branding in the pharmaceutical industry versus Fast Moving Consumer Goods?
    Schuiling, Isabelle[UCL] Moss, Giles (2008) Journal of Brand Management — Vol. 11, no. 5, p. 366-380 (2008)
    • Journal article
    Do global brands benefit from a unique worldwide image?
    Schuiling, Isabelle[UCL] Lambin, Jean-Jacques[UCL] (2005) The ICFAI Journal of Brand Management — Vol. 11, no. 2 (2005)
    • Journal article
    A brand logic for pharma : A possible strategy based on FMCG experience
    Moss, Giles Schuiling, Isabelle[UCL] (2003) International Journal of Medical Marketing — Vol. 4, no. 1, p. 55-62 (2003)
    • WorkingPaper
    Do luxury brands offer an optimized on-line consumer experience on their e-commerce platforms? A comparative study of Louis Vuitton, Hermès and Gucci.
    Schuiling, Isabelle[UCL] Van Regemorter, Lindsay (2021)
    • BookChapter
    Progetto di Ricerca Di Rilevante Interesse Nazionale,
    Lambin, Jean-Jacques[UCL] Schuiling, Isabelle[UCL] (2003) —
    • WorkingPaper
    How to complete in the new global environment
    Lambin, Jean-Jacques Schuiling, Isabelle (2005)
    • WorkingPaper
    Do global brands benefit from a unique worldwide image ?
    Schuiling, Isabelle[UCL] Lambin, Jean-Jacques[UCL] (2004)
    • WorkingPaper
    How different are branding strategies in the pharmaceutical industry versus fast mmoving consumer goods ?
    Schuiling, Isabelle[UCL] Moss, Giles (2003)
    • WorkingPaper
    Key challenges facing global Chinese brands in Europe
    Schuiling, Isabelle[UCL] (2008)
    • WorkingPaper
    La nostalgie comme source du capital-marque
    Bartier, Anne-Laure[UCL] Schuiling, Isabelle[UCL] (2009)
    • WorkingPaper
    How to compete in the new global environment
    Lambin, Jean-Jacques[UCL] Schuiling, Isabelle[UCL] (2005)
    • WorkingPaper
    How unique are local brands ? An empirical comparison of local and international brands in the food industry
    Kapferer, Jean-Noël Schuiling, Isabelle[UCL] (2003)
    • WorkingPaper
    How different are branding strategies in the pharmaceutical industry versus fast moving consumer goods ?
    Schuiling, Isabelle Moss, Giles (2003)
    • Speech
    La nostalgie comme source du capital-marque
    Bartier, Anne-Laure[UCL] Schuiling, Isabelle[UCL] (2010) 26ème Congrès de l’Association Française du Marketing — Le Mans, France
    • Dissertation
    La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales : application dans le marché alimentaire
    Schuiling, Isabelle[UCL] (2002)
    • Journal article
    How to compete in the new global environment
    Lambin, Jean-Jacques[UCL] Schuiling, Isabelle[UCL] (2004) Symphonya-Emerging Issues in Management — (2004)
    • Journal article
    Faut-il craindre l'arrivée des marques chinoises
    Schuiling, Isabelle[UCL] (2006) La Libre Entreprise — (Mars 2006)
    • WorkingPaper
    Is it the end of the “logomania” in China’s luxury market?
    Van Der Essen, Alexandra Schuiling, Isabelle[UCL] (2017)
    • Journal article
    La fin des marques locales?
    Schuiling, Isabelle[UCL] (2003) L'Echo de la Bourse — (Mai 2003)
    • Journal article
    Real Differences Between Local and International Brands : Strategic Implications for International Marketers
    Schuiling, Isabelle[UCL] Kapferer, Jean-Noël (2004) Journal of International Marketing — Vol. 12, no. 4, p. 97-112 (2004)
    • BookChapter
    Chapter on the development of private labels in Europe
    Schuiling, Isabelle[UCL] Cogels, Renaud[UCL] (2012) Diversity in European marketing : Text and cases — [ISBN : 978-3-8349-1420-0]
    • Book
    Market Driven Management, Strategic and Operational Marketing
    Lambin, Jean-Jacques[UCL] Schuiling, Isabelle[UCL] (2012)