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Displaying 51 - 150 of 152 results.

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    • Journal article
    Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case
    Garnier, Marion Poncin, Ingrid[UCL] (2019) Journal of Retailing and Consumer Services — Vol. 47, no.47, p. 361-369 (2019)
    • Journal article
    Dix ans de co-création de valeur: une revue intégrative
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2016) Recherche et Applications en Marketing — Vol. 31, no.2, p. 1 (2016)
    • Speech
    Enriched digital catalogues: a multi-studies approach
    Poncin, Ingrid[UCL] Garnier, Marion (2018) Academy of Marketing Science — New Orleans
    • Journal article
    Le RGPD en question -
    Poncin, Ingrid[UCL] (2018) La Libre Belgique — Vol. MAi, no.28, p. 10 (2018)
    • Speech
    When web personalization experience creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018) 4ème Journée de Recherche en Marketing du Grand Est — Mons
    • Speech
    Non-participants And Brands’ Communication Of Co-creational Efforts: A Matter Of Trust.
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017) Association of Consumer Research North America Conference 2017 — San Diego, California (USA)
    • Journal article
    The avatar in marketing: Synthesis, integrative framework and perspectives
    Garnier,Marion Poncin, Ingrid[UCL] (2013) Recherche et Applications en Marketing — Vol. 28, no.1, p. 85–115 (2013)
    • BookChapter
    Elargir le marché de la consommation responsable
    Poncin, Ingrid[UCL] Sempels, Christophe (2009) Oser le marketing durable — [ISBN : 2744073571]
    • Speech
    To participate in creative crowdsourcing or not? In search of meaning(fullness)
    Djelassi, Souad Decoopman, Isabelle Poncin, Ingrid[UCL] Cambier, Fanny[UCL] (2017) 33ème Congrès de l'Association Française du Marketing — Tours, France
    • Journal article
    La mesure des réactions affectives en marketing: évaluation des principaux outils.
    Derbaix, Christian[FUCAM] Poncin, Ingrid[FUCAM] (2005) Recherche et Applications en Marketing — Vol. 20 (2005)
    • Speech
    Exploration of the Impact of 3D Gestural Interaction on the Customer Experience
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) 28th International Conference on Recent Advances in Retailing and Consumer Science — Baveno, Italy
    • BookChapter
    Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract
    Lambillotte, Laetitia[UCL] Bart, Y. Poncin, Ingrid[UCL] (2022) From micro to macro: dealing with uncertainties in the global marketplace — [ISBN : 978-3-030-89883-0]
    • BookChapter
    Consumers’ Non-Participation in Creative Crowdsourcing: Exploration Through the Lenses of Meaning of Work: An Abstract
    Djelassi, S. Cambier, F.[UCL] Poncin, Ingrid[UCL] (2020) Marketing opportunities and challenges in a changing global marketplace — [ISBN : 978-3-030-39165-2]
    • Speech
    Customer experience in interaction with artificial intelligence: the role of artificial empathy
    Juquelier, Antoine[UCL] Poncin, Ingrid[UCL] Hazée, Simon[UCL] (2023) Frontiers in Service Conference — Maastricht, The Netherlands

Pages