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Displaying 1 - 25 of 151 results.

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    • Speech
    Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience
    Lambillotte, Laetitia[UCL] Yakov, B. Poncin, Ingrid[UCL] (2019) Thought Leaders' Conference on Privacy in the Retail Environment — Florence, Italy
    • Speech
    Immersion and presence in a new 3D shopping environment
    Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Speech
    Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
    Djelassi, S. Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019) Academy of Marketing Science (AMS) Annual Conference — Vancouver, Canada
    • Speech
    Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019) Academy of Marketing Science (AMS) Annual Conference — Vancouver, Canada
    • Speech
    The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding
    Leclercq, Thomas Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Speech
    Virtual reality really effective for online real estate agencies ?
    Pleyers, Gordy[UCL] Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • BookChapter
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Speech
    Understanding customer experience on personalized websites
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 2019 AMS World Marketing Congress — Edinburgh
    • Journal article
    Vers un monde robot ?
    Poncin, Ingrid[UCL] (2019) La Libre Belgique — Vol. 3 December (2019)
    • Journal article
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • BookChapter
    Digital Signage in the Store Atmosphere: Balancing Gains and Pains
    van de Sanden, Stephanie Willems, Kim Poncin, Ingrid[UCL] Brengman, Malaika (2020) Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation — [ISBN : 9781838676643]
    • Journal article
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Speech
    Vers un engagement prosocial durable : de la communauté de fait à la communauté de cause
    Nuotatore, Elodie[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020) 6ème Journée du Marketing du Grand Est — Dijon, France
    • Journal article
    Inferring Brand Integrity from Marketing Communications:The Effects of Brand Transparency Signals in a Consumer Empowerment Context
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2020) Journal of Business Research — Vol. 109, no.2020, p. 260-270 (2020)

Pages