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Displaying 2 results.
    • Journal article
    Sequential Entry With Brand Loyalty Caused By Consumer Learning-by-using
    Jaskold Gabszewicz, Jean[UCL] Pepall, L. Thisse, Jacques-François[UCL] (1992) The Journal of Industrial Economics — Vol. 40, no. 4, p. 397-416 (1992)
    • WorkingPaper
    Sequential entry, experience goods and brand loyalty
    Jaskold Gabszewicz, Jean[UCL] Pepall, L. Thisse, Jacques-François[UCL] (1990)