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Displaying 5 results.
    • Speech
    Modeling loyalty in the mobile phones industry : the mediating role of trust
    Chumpitaz Caceres, Ruben Alberto[UCL] Paparoidamis, Nicholas Swaen, Valérie[UCL] Gentilini , Chloé (2008) 37th annual conference of the European Marketing Academy — University of Brighton, Royaume-Uni
    • Speech
    Quality, Satisfaction, and Business Loyalty: A Multicultural Study
    Chumpitaz Caceres, Ruben Alberto[UCL] Paparoidamis, Nicholas Swaen, Valérie[UCL] (2008) The Academy of Marketing Science Conference — New Orleans, USA
    • Speech
    Quality, Satisfaction, and Business Loyalty
    Chumpitaz, Ruben C.[UCL] Paparoidamis, Nicholas Swaen, Valérie[UCL] (2008) Cultural Perspectives in Marketing Conference: Reassessing Multicultural Marketing Issues — New-Orleans