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Displaying 25 results.
    • BookChapter
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Speech
    Gamification and Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2017) 16ème journée du Marketing Digital — Paris, France
    • Speech
    Gamified Work and the effect on Front Line Employees Experience
    Hammedi, Wafa Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2018) SERVSIG CONFERENCE — PARIS
    • Speech
    Gamification, a flawless strategy? The effect of losing a contest in a co-creation community
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) QUIS 15 — Porto, Portugal
    • Speech
    Gamification, a flawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) EMAC 2017 — Groningen, The Netherlands
    • Speech
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto
    • Speech
    Gamification, a fawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) Frontiers in Services conference — New York, USA
    • Speech
    Exploration of contributors’ profiles on a crowdfunding platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2017) EIRASS conference — Vancouver, Canada
    • WorkingPaper
    Effects of Gamification on Customer Engagement in Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018)
    • Journal article
    Uncovering the dark side of gamification at work: Impacts on engagement and well-being
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] Alkire, Linda (2021) Journal of Business Research — Vol. 122, p. 256-269 (2021)
    • Journal article
    When gamification backfires: the impact of perceived justice on online community contributions
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane Hollebeek, Linda D. (2020) Journal of Marketing Management — Vol. 36, no.5-6, p. 550-577 (2020)
    • Journal article
    Opening the black box of gameful experiences: Implications for gamification process design
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa (2020) Journal of Retailing and Consumer Services — Vol. 52 (2020)
    • Journal article
    Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform
    Leclercq, Thomas Poncin, Ingrid[UCL] (2023) Journal of Marketing Management — , p. 1-25 (2023)
    • Journal article
    The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms
    Leclercq, Thomas[UCL] POncin, Ingrid Hammedi, Wafa (2017) International Journal of Electronic Commerce — Vol. 21, no. 4, p. 454-488 (2017)
    • Speech
    The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding
    Leclercq, Thomas Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Journal article
    Brand Discrimination: An Implicit Measure of the Strength of Mental Brand Representations
    Friedman, Mike[FUCaM] Leclercq, Thomas[UCL] (2015) PLoS One — Vol. 10, no.3, p. 1-24 (24 March 2015)
    • Speech
    The Cambbridge research project, gathering a Belgian construction company (Jacques Delens s.a.) and a university (UCL)
    Masy, Gabrielle[UCL] Leclercq, Thomas[UCL] Dawans, Arnaud Brancart, Manon (2017) AIE EBC Annex 71 Third Expert Meeting — Chambéry, France
    • Speech
    Assessment of Building Energy Performance through on site measurements
    Masy, Gabrielle[UCL] De Grave, Denis[UCL] Leclercq, Thomas Hinque, Salomée[UCL] Dawans, Arnaud Brancart, Manon (2018) Rehva annual meeting 2018 — Brussels
    • Dissertation
    Essays on the engagement mechanisms in the value co-creation process : the case of gamification
    Leclercq, Thomas[UCL] (2017)
    • Journal article
    Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
    Poncin, Ingrid[UCL] Garnier, Marion Ben Mimoun, Mohammed Slim Leclercq, Thomas[UCL] (2017) Technological Forecasting and Social Change — Vol. 124, p. 320-331 (2017)
    • Journal article
    Dix ans de co-création de valeur: une revue intégrative
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2016) Recherche et Applications en Marketing — Vol. 31, no.2, p. 1 (2016)
    • Speech
    Exploration of Engagement Mechanics during the Value Co-Creation Process: The Case of Gamification in a New Product Development Platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa[FUNDP] (2016) Association Française du Marketing — Lyon
    • WorkingPaper
    Investigation of users’ profiles on a gamified co-creation platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa (2017)
    • Speech
    Ten Years of Value Cocreation: An Integrative Review
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2015) QUIS14 — Shanghai, China
    • Speech
    New technologies and shopping experience: are gamification interfaceseffective? The case of the Smartstore.
    Poncin, Ingrid[UCL] Garnier, Marion Ben Mimoun, Mohammed Leclercq, Thomas[UCL] (2015) EMAC — Leuven