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Displaying 2 results.
    • Journal article
    Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception
    Kervyn de Meerendré, Nicolas[UCL] Chan, Emily Malone, Chris Korpusik, Adam Ybarra, Oscar (2014) Social Cognition — Vol. 32, no. 3, p. 256-275 (2014)
    • Speech
    The Human Brand ? What Social Perception Models Can Teach Us About Brand Perception.
    Kervyn de Meerendré, Nicolas[UCL] (2014) Séminaire de recherche de l'Université de Poitiers — Poitiers