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Displaying 25 results.
    • Speech
    Consumers' evaluations of CSR advertising: the role of three executional elements
    Swaen, Valérie[UCL] Janssen, Catherine Du, Shuili (2019) 5th CSR Communication Conference — Stockholm, Sweden
    • Speech
    Reimagining marketing education – paradoxes marketing academics experience when introducing sustainability in the marketing curriculum
    Swaen, Valérie[UCL] Ducarroz, Caroline[UCL] Courtois, Sabrina[UCL] Ferauche, Marie Janssen, Catherine Vanhamme, Joelle (2023) European Marketing Academy (EMAC) annual conference 2023 — Odense (Danemark)
    • Speech
    Les perceptions des consommateurs sur les crises d’entreprise : Etude des liens avec l’irresponsabilité sociale perçue de l’entreprise
    Swaen, Valérie[UCL] Janssen, Catherine Vanhamme, Joëlle (2017) RIODD 2017 - Quelles responsabilités pour les entreprises ? — Paris, France
    • Speech
    Corporate Social Responsibility communication campaigns toward the consumer: Analysis of the risks during a crisis involving socially irresponsible corporate activities
    Swaen, Valérie[UCL] Vanhamme, Joëlle Berens, Guido Janssen, Catherine[UCL] (2010) Communicating green – Communication d’organisation et environnement — Bruxelles
    • Speech
    On the pursuit of ideological ends through power-based means: Reconsidering stakeholder pressures for Corporate Social Change
    Maon, François[UCL] Janssen, Catherine[UCL] (2010) Society for Business Ethics annual meeting — Montreal, Canada
    • Speech
    From Eastern dawn to Northern lights: A comparative analysis of CSR implementation practices across Europe
    Maon, François[UCL] Swaen, Valérie[UCL] Janssen, Catherine[UCL] Lindgreen, Adam (2011) International Association of Business in Society annual meeting — Bath, UK
    • Speech
    L’efficacité des communications RSE : les rôles des labels éthiques, de la performance passé de entreprise en matière de RSE, et du scepticisme des consommateurs
    Janssen, Catherine Swaen, Valérie[UCL] Du, Shuili (2016) 10èmes Journées de Recherches en Sciences Sociales INRA–SFER–CIRAD — Paris
    • Speech
    CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism
    Du, Shuili Swaen, Valérie[UCL] Janssen, Catherine (2016) European Marketing Academy Conference — Oslo, Norway
    • Speech
    On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism
    Swaen, Valérie[UCL] Janssen, Catherine Du , Shuili (2016) 2016 AMS 19th World Marketing Congress — Paris, France
    • Speech
    Toward an understanding of consumers' perceptions of corporate social responsibility crises
    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2012) CSR Research Seminar — Gand
    • Speech
    CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories
    Swaen, Valérie[UCL] Janssen, Catherine Dupont, Barbara[UCL] (2015) European Marketing Academy Conference — Leuven, Belgium
    • Speech
    Using infomercials to communicate about CSR: A way to enhance credibility?
    Janssen, Catherine Swaen, Valérie[UCL] Munten, Pauline[UCL] (2016) 2016 AMS 19th World Marketing Congress — Paris, France
    • Speech
    There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility
    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2015) C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop — Bochum, Germany
    • Speech
    Enhancing credibility of CSR communication by using infomercials
    Janssen, Catherine Swaen, Valérie[UCL] Munten, Pauline[UCL] (2016) European Marketing Academy Conference — Oslo, Norway
    • Speech
    Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal
    Dupont, Barbara[ucl] Janssen, Catherine Swaen, Valérie[UCL] (2014) European Marketing Academy (EMAC) conference — Valence, Spain
    • Speech
    The determinants of consumer perceptions of greenwashing
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Dupont, Barbara[UCL] (2013) 2nd international CSR communication conference — Aarhus, Danemark
    • Speech
    Enhancing CSR communication credibility: On the use of infomercials
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] (2013) 42th European Marketing Academy (EMAC) conference — Istanbul, Turquie
    • Speech
    Toward an understanding of consumers’ perceptions of corporate crises and their link to corporate social responsibility
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] vanhamme , Joëlle (2012) 3ème CSR Research Seminar — Bruxelles
    • Speech
    L'exploitation de la Responsabilité Sociétale de l’Entreprise dans la publicité télévisuelle : une étude exploratoire
    Janssen, Catherine Chavagne, Stéphanie Swaen, Valérie[UCL] (2009) 4e congrès du Réseau International de Recherche sur les Organisations et le Développement Durable — Lille
    • Speech
    There's more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility
    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2014) 43rd European Merketing Academy conference — Valencia, Spain
    • Speech
    Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism
    Du, Shuili Swaen, Valérie[UCL] Janssen, Catherine (2017) Winter Conference of the American Marketing Association — Orlando, Florida, USA
    • Speech
    Sustainable luxury: Oxymoron or pleonasm? How scarcity and ephemerality affect consumers’ perception of fit between luxury and sustainability
    Janssen, Catherine[UCL] Vanhamme, Joëlle[UCL] Lindgreen, A.[UCL] Lefebvre, C.[UCL] (2012) Association for Consumer Research 2012 Conference — Vancouver, Canada.
    • Speech
    Theoretical lenses for understanding the CSR-consumer paradox
    Janssen, Catherine[UCL] Vanhamme, J.[UCL] (2012) 4th World Business Ethics Forum — Hong Kong, China.
    • Speech
    Toward an understanding of consumers’ perceptions of Corporate Social Responsibility Crises
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Vanhamme, Joëlle (2011) European Marketing Academy Conference — University of Ljubljana, Faculty of Economics, Ljubljana, Slovénie
    • Speech
    Comment les consommateurs perçoivent-ils les crises liées aux activités socialement irresponsables de l'entreprise?
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Vanhamme, Joëlle (2011) Association française du marketing — Bruxelles