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1. • Speech

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   Consumers' evaluations of CSR advertising: the role of three executional elements

   Swaen, Valérie[UCL] Janssen, Catherine Du, Shuili (2019) 5th CSR Communication Conference — Stockholm, Sweden
2. • Speech

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   Reimagining marketing education – paradoxes marketing academics experience when introducing sustainability in the marketing curriculum

   Swaen, Valérie[UCL] Ducarroz, Caroline[UCL] Courtois, Sabrina[UCL] Ferauche, Marie Janssen, Catherine Vanhamme, Joelle (2023) European Marketing Academy (EMAC) annual conference 2023 — Odense (Danemark)
3. • Journal article

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   Is a specific claim always better? The double-edged effects of claim specificity in green advertising

   Janssen, Catherine Swaen, Valérie[UCL] Du, Shuili (2022) Journal of Business Research — Vol. 151, p. 435-447 (2022)
4. • Speech

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   Les perceptions des consommateurs sur les crises d’entreprise : Etude des liens avec l’irresponsabilité sociale perçue de l’entreprise

   Swaen, Valérie[UCL] Janssen, Catherine Vanhamme, Joëlle (2017) RIODD 2017 - Quelles responsabilités pour les entreprises ? — Paris, France
5. • Speech

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   Corporate Social Responsibility communication campaigns toward the consumer: Analysis of the risks during a crisis involving socially irresponsible corporate activities

   Swaen, Valérie[UCL] Vanhamme, Joëlle Berens, Guido Janssen, Catherine[UCL] (2010) Communicating green – Communication d’organisation et environnement — Bruxelles
6. • Speech

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   On the pursuit of ideological ends through power-based means: Reconsidering stakeholder pressures for Corporate Social Change

   Maon, François[UCL] Janssen, Catherine[UCL] (2010) Society for Business Ethics annual meeting — Montreal, Canada
7. • Journal article

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   Inclure les publireportages aux outils de communication sur la responsabilité sociétale des entreprises

   Janssen, Catherine Swaen, Valérie[UCL] (2017) Gestion 2000 — Vol. 34, no.5, p. 361-380 (2017)
8. • Speech

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   From Eastern dawn to Northern lights: A comparative analysis of CSR implementation practices across Europe

   Maon, François[UCL] Swaen, Valérie[UCL] Janssen, Catherine[UCL] Lindgreen, Adam (2011) International Association of Business in Society annual meeting — Bath, UK
9. • Journal article

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   The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers' Perception of Fit with Corporate Social Responsibility

   Janssen, Catherine[UCL] Lefebvre, Cécile Lindgreen, Adam Vanhamme, Joëlle (2014) Journal of Business Ethics — Vol. 119, no. 1, p. 45-57 (2014)
10. • Speech

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    L’efficacité des communications RSE : les rôles des labels éthiques, de la performance passé de entreprise en matière de RSE, et du scepticisme des consommateurs

    Janssen, Catherine Swaen, Valérie[UCL] Du, Shuili (2016) 10èmes Journées de Recherches en Sciences Sociales INRA–SFER–CIRAD — Paris
11. • Speech

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    CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism

    Du, Shuili Swaen, Valérie[UCL] Janssen, Catherine (2016) European Marketing Academy Conference — Oslo, Norway
12. • Speech

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    On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism

    Swaen, Valérie[UCL] Janssen, Catherine Du , Shuili (2016) 2016 AMS 19th World Marketing Congress — Paris, France
13. • Speech

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    Toward an understanding of consumers' perceptions of corporate social responsibility crises

    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2012) CSR Research Seminar — Gand
14. • Speech

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    CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories

    Swaen, Valérie[UCL] Janssen, Catherine Dupont, Barbara[UCL] (2015) European Marketing Academy Conference — Leuven, Belgium
15. • Speech

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    Using infomercials to communicate about CSR: A way to enhance credibility?

    Janssen, Catherine Swaen, Valérie[UCL] Munten, Pauline[UCL] (2016) 2016 AMS 19th World Marketing Congress — Paris, France
16. • Speech

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    There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility

    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2015) C(I)RC - Corporate (Ir-)Responsibility and its Consequences in a globalized world Interdisciplinary workshop — Bochum, Germany
17. • Speech

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    Enhancing credibility of CSR communication by using infomercials

    Janssen, Catherine Swaen, Valérie[UCL] Munten, Pauline[UCL] (2016) European Marketing Academy Conference — Oslo, Norway
18. • Journal article

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    Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

    Vanhamme, Joëlle Swaen, Valérie[UCL] Berens, Guido Janssen, Catherine (2015) Marketing letters — Vol. 26, no. 4, p. 565-578 (2015)
19. • Speech

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    Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal

    Dupont, Barbara[ucl] Janssen, Catherine Swaen, Valérie[UCL] (2014) European Marketing Academy (EMAC) conference — Valence, Spain
20. • Speech

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    The determinants of consumer perceptions of greenwashing

    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Dupont, Barbara[UCL] (2013) 2nd international CSR communication conference — Aarhus, Danemark
21. • Speech

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    Enhancing CSR communication credibility: On the use of infomercials

    Janssen, Catherine[UCL] Swaen, Valérie[UCL] (2013) 42th European Marketing Academy (EMAC) conference — Istanbul, Turquie
22. • WorkingPaper

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    Enhancing CSR communication credibility: On the use of infomercials

    Janssen, Catherine[UCL] Swaen, Valérie[UCL] (2013)
23. • Speech

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    Toward an understanding of consumers’ perceptions of corporate crises and their link to corporate social responsibility

    Janssen, Catherine[UCL] Swaen, Valérie[UCL] vanhamme , Joëlle (2012) 3ème CSR Research Seminar — Bruxelles
24. • Speech

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    L'exploitation de la Responsabilité Sociétale de l’Entreprise dans la publicité télévisuelle : une étude exploratoire

    Janssen, Catherine Chavagne, Stéphanie Swaen, Valérie[UCL] (2009) 4e congrès du Réseau International de Recherche sur les Organisations et le Développement Durable — Lille
25. • Speech

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    There's more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility

    Janssen, Catherine Swaen, Valérie[UCL] Vanhamme, Joëlle (2014) 43rd European Merketing Academy conference — Valencia, Spain

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