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Displaying 3 results.
    • Speech
    Using infomercials to communicate about CSR: A way to enhance credibility?
    Janssen, Catherine Swaen, Valérie[UCL] Munten, Pauline[UCL] (2016) 2016 AMS 19th World Marketing Congress — Paris, France
    • Speech
    Enhancing credibility of CSR communication by using infomercials
    Janssen, Catherine Swaen, Valérie[UCL] Munten, Pauline[UCL] (2016) European Marketing Academy Conference — Oslo, Norway
    • WorkingPaper
    Using infomercials to communicate about CSR: A way to enhance credibility?
    Munten, Pauline[UCL] Janssen, Catherine Swaen, Valérie[UCL] (2015)