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Displaying 2 results.
    • Speech
    An initial step towards conceptualization and measurement of brand nostalgia
    Bartier, Anne-Laure[UCL] Friedman, Mike[UCL] (2013) European Marketing Academy Conference — Istanbul, Turkey
    • Speech
    A Cross-Language Measure of Agentic and Communal Consumer Motivations
    Friedman, Mike[UCL] Hopwood, Christopher Lown, Josh Bartier, Anne-Laure[UCL] (2014) Society for Interpersonal Theory and Research — New Haven, Connecticut, USA