User menu

Accès à distance ? S'identifier sur le proxy UCLouvain

Search

Displaying 4 results.
    • Speech
    CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories
    Swaen, Valérie[UCL] Janssen, Catherine Dupont, Barbara[UCL] (2015) European Marketing Academy Conference — Leuven, Belgium
    • Speech
    Consumer perceptions of greenwashing: The role of third-party labels, brand positioning, and type of ad appeal
    Dupont, Barbara[ucl] Janssen, Catherine Swaen, Valérie[UCL] (2014) European Marketing Academy (EMAC) conference — Valence, Spain
    • Speech
    The determinants of consumer perceptions of greenwashing
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Dupont, Barbara[UCL] (2013) 2nd international CSR communication conference — Aarhus, Danemark
    • WorkingPaper
    The determinants of consumer perceptions of greenwashing
    Janssen, Catherine[UCL] Swaen, Valérie[UCL] Dupont, Barbara[UCL] (2013)