User menu

Accès à distance ? S'identifier sur le proxy UCLouvain

Search

Displaying 3 results.
    • Journal article
    The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States
    Ford, John B. Merchant, Altaf Bartier, Anne-Laure Friedman, Michael[UCL] (2018) Journal of Business Research — Vol. 83, p. 19-29 (2018)
    • WorkingPaper
    First steps towards conceptualization and measurement of consumers' perceptions of the nostalgia aroused by brands
    Bartier, Anne-Laure[UCL] Friedman, Michael[UCL] (2012)
    • Speech
    Nostalgia evoked by brands: a first step towards scale development and validation
    Bartier, Anne-Laure[UCL] Friedman, Michael[UCL] (2013) Academy of Marketing Science Annual Conference — Monterey, USA