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Displaying 13 results.
    • Speech
    Nostalgia evoked by brands: a first step towards scale development and validation
    Bartier, Anne-Laure[UCL] Friedman, Michael[UCL] (2013) Academy of Marketing Science Annual Conference — Monterey, USA
    • Speech
    "Things were better before”: what is the power of nostalgia toward the brand?
    Bartier, Anne-Laure[UCL] (2012) 11th International Marketing Trends Conference — Venice, Italy
    • Speech
    La nostalgie comme source du capital-marque
    Bartier, Anne-Laure[UCL] Schuiling, Isabelle[UCL] (2010) 26ème Congrès de l’Association Française du Marketing — Le Mans, France
    • Speech
    A Cross-Language Measure of Agentic and Communal Consumer Motivations
    Friedman, Mike[UCL] Hopwood, Christopher Lown, Josh Bartier, Anne-Laure[UCL] (2014) Society for Interpersonal Theory and Research — New Haven, Connecticut, USA
    • Speech
    An initial step towards conceptualization and measurement of brand nostalgia
    Bartier, Anne-Laure[UCL] Friedman, Mike[UCL] (2013) European Marketing Academy Conference — Istanbul, Turkey
    • Speech
    Le capital-marque: proposition de la nostalgie comme source
    Bartier, Anne-Laure[UCL] (2010) 10ème colloque doctoral de l’Association Française du Marketing — Angers, France