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Displaying 1 - 25 of 28 results.

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    • WorkingPaper
    When web personalization creates and destroys value
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2018)
    • WorkingPaper
    Influence of personalization on online customer experience
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019)
    • WorkingPaper
    Online community of users – Study of social comparison and tie-strength to support users of a fitness app
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021)
    • WorkingPaper
    Web Personalization: Mastering Transparency Messages
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] Bart, Yakov (2020)
    • WorkingPaper
    Internal audit and the use of data analytics
    Betti, Nathanaël[UCL] DeSimone, Steven Gray, Joy Poncin, Ingrid[UCL] (2020)
    • WorkingPaper
    User, customer and consumer experience: A multidisciplinary systematic literature review
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2020)
    • WorkingPaper
    The Role of Affective Consumer Responses in the Understanding of the Gestural Interaction Experience
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2021)
    • WorkingPaper
    Definition and application of a method for evaluating the gestural interaction experience
    Sellier, Quentin[UCL] Sluÿters, Arthur[UCL] Vanderdonckt, Jean[UCL] Poncin, Ingrid[UCL] (2023)
    • Journal article
    Enhancing playful customer experience with personalization
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)
    • Journal article
    Customers facing companies’ content personalisation attempts: paradoxical tensions, strategies and managerial insights
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2022) Journal of Marketing Management — , p. 1-31 (2022)
    • Journal article
    A valued agent: How ECAs affect website customers' satisfaction and behaviors
    Ben Mimoun, Mohammed Slim Poncin, Ingrid[UCL] (2015) Journal of Retailing and Consumer Services : forging the link between research and practice — Vol. 26, no.4, p. 70-82 (2015)
    • Speech
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto
    • Journal article
    Marques et émissions TV : danger ?
    Pecheux, Claude[UCL] Poncin, Ingrid[UCL] (2014) La Libre Entreprise — , p. 9 (31/05/2014)
    • WorkingPaper
    Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019)
    • Book
    Les réactions affectives du consommateur: ces raisons du cœur que la raison ignore
    Poncin, Ingrid[UCL] Herrmann, Jean-Luc (2014)
    • Speech
    Shopper Marketing and Innovative technologies: empirical évidences and New perspectives
    Ben Mimoun, Mohammed Slim Poncin, Ingrid[UCL] (2014) ACIR - WORKSHOP INNOVATION AND RETAILING — LILLE
    • Journal article
    Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing
    Poncin, Ingrid[UCL] Pieters, R. Ambaye, M. (2006) Journal of Business Research — Vol. 59, no.6, p. 745-754 (2006)
    • Speech
    Ten Years of Value Cocreation: An Integrative Review
    Leclercq, Thomas[UCL] Hammedi, Wafa[FUNDP] Poncin, Ingrid[UCL] (2015) QUIS14 — Shanghai, China
    • WorkingPaper
    Creation and Validation of a Model to Understand the Impact of Gestural Interaction Technology on the Customer Experience
    Sellier, Quentin[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022)
    • Speech
    Le catalogue en ligne enrichi tient-il ses promesses face à un site Internet classique ? Une comparaison sur l’utilité perçue et l’expérience vécue par le consommateur
    Poncin, Ingrid[UCL] Garnier, Marion (2015) 14ème journée de recherche sur le marketing digital — Paris
    • Journal article
    Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
    Poncin, Ingrid[UCL] Garnier, Marion Ben Mimoun, Mohammed Slim Leclercq, Thomas[UCL] (2017) Technological Forecasting and Social Change — Vol. 124, p. 320-331 (2017)
    • Journal article
    Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
    Ben Mimoun, Mohammed Slim Poncin, Ingrid[UCL] Garnier, Marion (2017) Information and Management — Vol. 54, p. 545-559 (2017)
    • Speech
    Advertising co-created innovation: a risky strategy for well-known brands in the service industry?
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017) EIRASS Conference 2017 — Vancouver, Canada
    • WorkingPaper
    Gift, Gift Return and Sanction, or how do non-Participants React Towards Empowering Brands’ messages?
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017)
    • Speech
    Don, contre-don et sanction - Un système triadique expliquant les attentes des non-participants envers les marques pratiquant la co-création.
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017) 33ème congrès international AFM, work-in-progress session — Tours

Pages