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Displaying 1 - 25 of 29 results.

Pages

    • BookChapter
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Journal article
    Enhancing playful customer experience with personalization
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2022) Journal of Retailing and Consumer Services — Vol. 68, p. 103017 (2022)
    • Journal article
    A valued agent: How ECAs affect website customers' satisfaction and behaviors
    Ben Mimoun, Mohammed Slim Poncin, Ingrid[UCL] (2015) Journal of Retailing and Consumer Services : forging the link between research and practice — Vol. 26, no.4, p. 70-82 (2015)
    • Journal article
    Marques et émissions TV : danger ?
    Pecheux, Claude[UCL] Poncin, Ingrid[UCL] (2014) La Libre Entreprise — , p. 9 (31/05/2014)
    • Journal article
    Identification to the Avatar in a Commercial 3D Virtual World : A Dynamic Perspective
    Poncin, Ingrid[UCL] Garnier, Marion (2013) European Advances in Consumer Research — Vol. 10, p. 71-81 (2013)

Pages