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Displaying 15 results.
    • Speech
    Gamification and Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2017) 16ème journée du Marketing Digital — Paris, France
    • Speech
    To participate in creative crowdsourcing or not? In search of meaning(fullness)
    Djelassi, Souad Decoopman, Isabelle Poncin, Ingrid[UCL] Cambier, Fanny[UCL] (2017) 33ème Congrès de l'Association Française du Marketing — Tours, France
    • Speech
    Gamification, a flawless strategy? The effect of losing a contest in a co-creation community
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) QUIS 15 — Porto, Portugal
    • Speech
    Website personalization experience and value creation
    Lambillotte, Laetitia[UCL] Poncin, Ingrid[UCL] (2017) 16ème Journée du Marketing Digital — Paris, France
    • Speech
    Gamification, a flawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) EMAC 2017 — Groningen, The Netherlands
    • Speech
    Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention
    Poncin, Ingrid[UCL] Derbaix, Christian[UCL] Kacha, Mathieu Herrmann, Jean-Luc (2017) AMS Annual Conference — San Diego, USA
    • Speech
    Gamification, a fawless strategy?
    Leclercq, Thomas[UCL] Hammedi, Wafa Poncin, Ingrid[UCL] (2017) Frontiers in Services conference — New York, USA
    • Speech
    Exploration of contributors’ profiles on a crowdfunding platform
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] (2017) EIRASS conference — Vancouver, Canada
    • Journal article
    Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
    Ben Mimoun, Mohammed Slim Poncin, Ingrid[UCL] Garnier, Marion (2017) Information and Management — Vol. 54, p. 545-559 (2017)
    • Journal article
    Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
    Poncin, Ingrid[UCL] Garnier, Marion Ben Mimoun, Mohammed Slim Leclercq, Thomas[UCL] (2017) Technological Forecasting and Social Change — Vol. 124, p. 320-331 (2017)
    • Journal article
    Fusions et Acquisitions. Réactions des Consommateurs au Redéploiement des Marques.
    Derbaix, Christian[UCL] Poncin, Ingrid[UCL] Derbaix , Maud Naglieri, Alice[UCL] Derbaix, Arlene (2017) Revue française de gestion — Vol. 32, p. 97-132 (2017)
    • Speech
    Advertising co-created innovation: a risky strategy for well-known brands in the service industry?
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017) EIRASS Conference 2017 — Vancouver, Canada
    • Speech
    Don, contre-don et sanction - Un système triadique expliquant les attentes des non-participants envers les marques pratiquant la co-création.
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017) 33ème congrès international AFM, work-in-progress session — Tours
    • WorkingPaper
    Gift, Gift Return and Sanction, or how do non-Participants React Towards Empowering Brands’ messages?
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017)
    • Speech
    Don, contre-don et sanction - Explications des réactions des non-participants envers les marques pratiquant la co-création
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2017) Journée de Recherche en Marketing du Grand Est — Metz