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  1. Chapter 7: WHAT AFFECTS CREATIVE PERFORMANCE IN IDEA CO-CREATION: COMPETITIVE, COOPERATIVE OR COOPETITIVE CLIMATE?

    author ZHAO, Zhenzhen ; Renard, Damien ; ELMOUKHLISS, Mehdi ; BALAGUE, Christine
    document type Contribution à ouvrage collectif (Book Chapter)
    date 2017
    language Anglais
    source The Role of Creativity in the Management of Innovation (Alexander Brem, Rogelio Puente-Diaz, Marine Agogué) [ISBN : 978-1-78634-200-3]

  2. Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses

    author Zhenzhen Zhao ; Renard, Damien
    document type Article de périodique (Journal article)
    date 2018
    language Anglais
    source Journal of Interactive Marketing

  3. Influence intra-blogosphérique et visibilité sur les réseaux sociaux

    author Renard, Damien
    document type Article de périodique (Journal article)
    date 2015
    language Français
    source Netcom ‐ Vol. 28, no.3/4, p. 239-256 (2014)

  4. What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation

    author Renard, Damien ; Darpy, Denis
    document type Article de périodique (Journal article)
    date 2017
    language Anglais
    source Journal of Advertising Research ‐ Vol. 57, no. 2, p. 173 - 181