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Displaying 14 results.
    • BookChapter
    Customer Engagement: The Role of Gamification
    Hammedi, Wafa Leclercq, Thomas Poncin, Ingrid[UCL] (2019) Handbook of Research on Customer Engagement — [ISBN : 978-1788114882]
    • Journal article
    Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case
    Garnier, Marion Poncin, Ingrid[UCL] (2019) Journal of Retailing and Consumer Services — Vol. 47, no.47, p. 361-369 (2019)
    • WorkingPaper
    Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019)
    • WorkingPaper
    Influence of personalization on online customer experience
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019)
    • Journal article
    Vers un monde robot ?
    Poncin, Ingrid[UCL] (2019) La Libre Belgique — Vol. 3 December (2019)
    • Speech
    Personalization-Privacy Paradox: The Effect of Information Transparency on Online Customer Experience
    Lambillotte, Laetitia[UCL] Yakov, B. Poncin, Ingrid[UCL] (2019) Thought Leaders' Conference on Privacy in the Retail Environment — Florence, Italy
    • Speech
    Virtual reality really effective for online real estate agencies ?
    Pleyers, Gordy[UCL] Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Speech
    De l’immersion à la présence dans un nouvel environnement commercial en ligne : importance des facteurs clés d’accès à l’expérience
    Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 35ème Congrès de l'Association Française du Marketing (AFM) — Le Havre, France
    • Speech
    Immersion and presence in a new 3D shopping environment
    Poncin, Ingrid[UCL] Bettaieb, G. Fosse-Gomez, M. H. Garnier, M. (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Speech
    Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work
    Djelassi, S. Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019) Academy of Marketing Science (AMS) Annual Conference — Vancouver, Canada
    • Speech
    Co-creators endorsing their winning product idea in ads: dealing with brand audiences’ skepticism
    Cambier, Fanny[UCL] Poncin, Ingrid[UCL] (2019) Academy of Marketing Science (AMS) Annual Conference — Vancouver, Canada
    • Speech
    The Rise of Gamification in Crowdfunding: Cooperative strategies in a reward-based crowdfunding
    Leclercq, Thomas Poncin, Ingrid[UCL] (2019) 26th Retailing Advances Research Consumer Services (RARCS) Conference — Tallinn, Estonia
    • Speech
    Influence de la personnalisation web sur l’expérience du consommateur
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 18ème journée du marketing digital — Paris
    • Speech
    Understanding customer experience on personalized websites
    Lambillotte, Laetitia[UCL] Magrofuoco, Nathan[UCL] Poncin, Ingrid[UCL] Vanderdonckt, Jean[UCL] (2019) 2019 AMS World Marketing Congress — Edinburgh