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Displaying 10 results.
    • Speech
    When Gamification backfires in online communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018) World AMS Conference — Porto
    • Speech
    I challenge you to improve your food consumption: the role of gamification and social support to further engage with mobile apps
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020) "AMS Annual Conference" — Coral Glabes, Miami
    • WorkingPaper
    The role of gamification and social support to improve food consumption and further engage with mobile apps
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2020)
    • WorkingPaper
    Effects of Gamification on Customer Engagement in Online Communities
    Leclercq, Thomas[UCL] Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane[UCL] (2018)
    • Journal article
    When gamification backfires: the impact of perceived justice on online community contributions
    Leclercq, Thomas Poncin, Ingrid[UCL] Hammedi, Wafa Kullak, Avreliane Hollebeek, Linda D. (2020) Journal of Marketing Management — Vol. 36, no.5-6, p. 550-577 (2020)
    • WorkingPaper
    Online community of users – Study of social comparison and tie-strength to support users of a fitness app
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021)
    • BookChapter
    Efficacité des applications « santé »… tout est question d’équilibre
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2022) Marketing Social et Nudges — [ISBN : 978-2-37687-548-2]
    • Speech
    Online community of users -Study of social comparison and tie-strength to support users of a fitness app.
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021) 50th EMAC conference — Madrid
    • Speech
    Une communauté en ligne d’utilisateurs, une bonne ou une mauvaise idée ? Impact de la comparaison sociale et de la force des liens sur l’efficacité des applications mobiles fitness.
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021) 7ème Journée de Recherche en Marketing du Grand Est — Reims
    • Speech
    Online community of users – Is it really the social support expected for a fitness app?
    Kullak, Avreliane[UCL] Charry, Karine[UCL] Poncin, Ingrid[UCL] (2021) 37ème Congrès International de l'Association Française du Marketing — online