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Price and Advertising Effectiveness over the Business Cycle
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| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
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| Publication date | 2010 |
| Language | Anglais |
| Conference | "INFORMS Marketing Science Conference 2010 ", Cologne, Allemagne (du 17/06/2010au 19/06/2010) |
| Peer reviewed | yes |
| Affiliations |
Louvain School of Management
- Marketing FUCaM - Sciences de gestion University of Waikato - Waikato Management School Tilburg University & KULeuven - Department of Marketing University of North Carolina at Chapel Hill - Kenan-Flagler Business School |
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| Bibliographic reference | Gijsenberg, Maarten J ; Van Heerde, Harald J ; Dekimpe, Marnik G ; Steenkamp, Jan-Benedict E M . Price and Advertising Effectiveness over the Business Cycle.INFORMS Marketing Science Conference 2010 (Cologne, Allemagne, du 17/06/2010au 19/06/2010). |
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| Permanent URL | http://hdl.handle.net/2078/69836 |