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[The Utility of Unidimensional Scales in Brand Image Studies]
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| Document type | Article de périodique (Journal article) – Article de recherche |
|---|---|
| Publication date | 1980 |
| Language | Français |
| Journal information | "Annales de Sciences Economiques Appliquees" - Vol. 36, no. 4, p. 61-& (1980) |
| Peer reviewed | yes |
| Publisher | Recherche et Publication en Management (Louvain-la-Neuve) |
| issn | 0003-4207 |
| Publication status | Publié |
| Affiliation | UCL - Autre |
| Links |
| Bibliographic reference | Giorgi, M. ; Derbaix, C.. [The Utility of Unidimensional Scales in Brand Image Studies]. In: Annales de Sciences Economiques Appliquees, Vol. 36, no. 4, p. 61-& (1980) |
|---|---|
| Permanent URL | http://hdl.handle.net/2078.1/57889 |