Jaskold Gabszewicz, Jean
[UCL]
Laussel, Didier
Sonnac, Nathalie
We study access pricing by platforms providing internet services ot pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users'market are increasing in the dimension of the advertising market: the larger the number of advertisers, the higher the access prices for both platforms.
Bibliographic reference |
Jaskold Gabszewicz, Jean ; Laussel, Didier ; Sonnac, Nathalie. Advertising and competitive access pricing to internet services or pay-TV. ECON Discussion Papers ; 2006/44 (2006) |
Permanent URL |
http://hdl.handle.net/2078.1/4539 |