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What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation

Bibliographic reference Renard, Damien ; Darpy, Denis. What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation. In: Journal of Advertising Research, Vol. 57, no. 2, p. 173 - 181
Permanent URL http://hdl.handle.net/2078.1/185143