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Consumption Emotions in Shopping Centers versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium, France and Spain
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| Document type | Communication à un colloque (Conference Paper) |
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| Publication date | 2002 |
| Language | anglais |
| Conference | "Multicultural Marketing Conference de l'Academy of Marketing Science, Vol. IV", Valence, Espagne (26-29 Juin) |
| Affiliation | Louvain School of Management - Marketing |
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| Bibliographic reference | Andreu, Luisa ; Swaen, Valérie ; Chumpitaz, Ruben. Consumption Emotions in Shopping Centers versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium, France and Spain.Multicultural Marketing Conference de l'Academy of Marketing Science, Vol. IV (Valence, Espagne, 26-29 Juin). |
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| Permanent URL | http://hdl.handle.net/2078/17527 |