Priming religion? Homo- and hetero-religious priming within and across cultures.

For years, research has been interested in the effect of priming concepts or specific mindsets on attitudes and behavior. In this context, the impact of religious priming on pro- and anti-social attitudes and behavior has been investigated. Might the effects of concepts from a given religious or cultural context be transposable to another one? We will present emerging evidence on the effects of homo-religious and hetero-religious priming on social attitudes in different cultural contexts (Buddhist vs. Christian primes, in the East and the West). Concepts from one cultural context seem to be transposable, under some conditions, to another one and influence prejudice and prosociality, measured either at the explicit or the implicit level.