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Enhancing credibility of CSR communication by using infomercials
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Janssen, Catherine
[IESEG]
Swaen, Valérie
[UCL]
Munten, Pauline
[UCL]
| Document type | Communication à un colloque (Conference Paper) – Présentation orale avec comité de sélection |
|---|---|
| Publication date | 2016 |
| Language | Anglais |
| Conference | "European Marketing Academy Conference", Oslo, Norway (du 24/05/2016 au 27/05/2016) |
| Affiliation | UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations |
| Links |
| Bibliographic reference | Janssen, Catherine ; Swaen, Valérie ; Munten, Pauline. Enhancing credibility of CSR communication by using infomercials.European Marketing Academy Conference (Oslo, Norway, du 24/05/2016 au 27/05/2016). |
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| Permanent URL | http://hdl.handle.net/2078.1/173706 |