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Title Maximizing sales of atypical antipsychotic drugs.

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Zdanowicz, Nicolas [UCL] Gambardella, Jep Pierre, Schepens

A pharmaceutical firm that has an antidepressant is a happy one for 1/5 of the population is likely to consume it. A pharmaceutical firm that has an antipsychotic is less happy since the prevalence of schizophrenic and other psychotic disorders is stable, and averages around only 1-2%. However, between 1997 and 2007, the daily consumption of neuroleptic drugs has increased by 14% in Belgium! Whatcommunication strategies have been implemented to promote their sales?

Document type Article de périodique (Journal article) – Article de recherche
Access type Accès restreint
Publication date 2014
Language Anglais
Journal information "Psychiatria Danubina" - Vol. 26 Suppl 1, p. 19-22 (2014)
Publisher Medicinska Naklada Co. (Zagreb)
issn 0353-5053
Publication status Publié
Affiliations UCL - (MGD) Service de médecine psychosomatique
UCL - SSS/IREC/MONT - Pôle Mont Godinne
UCL - SSS/IRSS - Institut de recherche santé et société
Links
Bibliographic reference Zdanowicz, Nicolas ; Gambardella, Jep ; Pierre, Schepens. Title Maximizing sales of atypical antipsychotic drugs.. In: Psychiatria Danubina, Vol. 26 Suppl 1, p. 19-22 (2014)
Permanent URL http://hdl.handle.net/2078.1/158822