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A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process
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Document type | Contribution à ouvrage collectif (Book Chapter) – Chapitre |
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Access type | Accès libre |
Publication date | 2015 |
Language | Anglais |
Host document | PANTANO E. ; "Successful Technological Integration for Competitive Advantage in Retail Settings" |
Publisher | IGI Global |
Publication status | Accepté/Sous presse |
Affiliations |
UCL
- SSH/LouRIM - Louvain Research Institute in Management and Organizations Louvain School of Management - Marketing |
Keywords | consumer behavior ; e-retailing experience ; immersion ; presence ; realism ; merchant virtual universe ; dynamics ; satisfaction |
Links |
Bibliographic reference | Poncin, Ingrid ; GARNIER, Marion ; MAILLE, Virginie. A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process. In: PANTANO E., Successful Technological Integration for Competitive Advantage in Retail Settings, IGI Global 2015 |
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Permanent URL | http://hdl.handle.net/2078/154259 |