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Integrating the stereotype content model (warmth and competence) and the Osgoods semantic differential (evaluation, potency, and activity)

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Kervyn de Meerendré, Nicolas [UCL] fiske, Susan T. [Princeton university, USA] Yzerbyt, Vincent [UCL]

We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.

Document type Article de périodique (Journal article) – Article de recherche
Access type Accès restreint
Publication date 2013
Language Anglais
Journal information "European Journal of Social Psychology" - Vol. 43, no.7, p. 673-681 (2013)
Peer reviewed yes
Publisher JohnWiley & Sons Ltd. ((United Kingdom) Chichester)
issn 0046-2772
e-issn 1099-0992
Publication status Publié
Affiliations UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations
Louvain School of Management - Marketing
UCL - SSH/IPSY - Psychological Sciences Research Institute
Links
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Bibliographic reference Kervyn de Meerendré, Nicolas ; fiske, Susan T. ; Yzerbyt, Vincent. Integrating the stereotype content model (warmth and competence) and the Osgoods semantic differential (evaluation, potency, and activity). In: European Journal of Social Psychology, Vol. 43, no.7, p. 673-681 (2013)
Permanent URL http://hdl.handle.net/2078.1/142024