Enhancing CSR communication credibility: On the use of infomercials

DIAL.pr - BOREAL

Accès à distance ? S'identifier sur le proxy UCLouvain

Primary tabs

Janssen, Catherine [UCL] Swaen, Valérie [UCL]

Document type	Document de travail (Working Paper)
Publication date	2013
Language	Anglais
Collection	Louvain School of Management - 2013/07
Affiliations	UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations Louvain School of Management - Marketing
Links	http://hdl.handle.net/2078/132736[Handle]

Bibliographic reference	Janssen, Catherine ; Swaen, Valérie. Enhancing CSR communication credibility: On the use of infomercials. Louvain School of Management ; 2013/07 (2013)
Permanent URL	http://hdl.handle.net/2078/132736