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Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment

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Chumpitaz Caceres, Ruben Alberto [ieseg school of management] Swaen, Valérie [UCL] Paparoidamis , Nicholas [ieseg school of management] Bartier, Anne-Laure [UCL]
Document type Document de travail (Working Paper)
Publication date 2013
Language Anglais
Collection Louvain School of Management - 2013/09
Affiliations UCL - SSH/LouRIM - Louvain Research Institute in Management and Organizations
Louvain School of Management - Marketing
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Bibliographic reference Chumpitaz Caceres, Ruben Alberto ; Swaen, Valérie ; Paparoidamis , Nicholas ; Bartier, Anne-Laure. Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment. Louvain School of Management ; 2013/09 (2013)
Permanent URL http://hdl.handle.net/2078/132735