The new retail investors' generation emerged during the pandemic

Certainly, before the COVID-19 pandemic occurs, it would likely be impossible to predict that the stock market will witness millions of newcomer retail investors in a time of crisis that have held the world on pause for few months. However, with innovation and developed financial high tech, world international financial markets became a click away from users all over the globe. This easy access have allowed inexperienced individuals to participate in the financial market, along with the additional free time and reduction in mobility caused by lockdowns during the health crisis, and financial buzz on social media. Stocks that have been largely bought by retail investors consistently generate negative returns during lockdowns in 2020. This equates to the expected unfavorable outcome of gambling losses and presents the risk of trading in volatile market circumstances(Chiah, 2021).Despite their huge losses, retail investors were seen as an important source of liquidity at the height of the pandemic, as they prevented a huge crash in financial markets. These new retail investors have shown new unexpected behaviors that have been influenced by social media, earning incomes, information on discussion platforms. While also taking risks into consideration, as it has been proven that younger generations tend to avoid risk on the stock market even if the expected return is greater than the risk, their decisions are controlled by high risk cautiousness(Rosdiana, 2020). The main objective of this work is to justify the reasons of this major sudden interest in the stock market, and to study the outcomes of the Covid-19 crisis on this sphere. To do so, this report would be composed of 2 parts, each one contains 2 chapters, in order to have a balanced plan : - Part one : Theoretical study and Literature review : Chapter one : This chapter will introduce the theatrical frameworks of the evolution of retail investors behavior over time. Chapter two : This chapter will include discussions about retail investment during the pandemic - Part two : Empirical study: Chapter one : This chapter will present the research methodology and the process for data collection. Chapter two : This chapter will discuss the analysis of the data collected.