The entry business plan of Taktik, a Belgian information technology SME, entering the North American digital asset management systems market via Texas

The thesis aims to assess if an entry move on the Texan market is possible. If the answer to this question is positive, how would the penetration of the market be done and how to maximize its success probabilities? The market analysis and market study confirm that the entry move is possible. The internationalization and development strategy, the marketing plan, the juridical aspects, the organization and human resource management and the financial plan detail how to successfully penetrate the market.