Challenges and solutions for the integration of marketing and sales activities in a multinational company: The case of Retviews, a fashion tech startup.

Par : Fattouch, Laura-Michèle [UCL] Directed by : Kervyn de Meerendré, Nicolas [UCL]

This project Master's thesis aims to look at the challenges an artificial intelligence-based fashion startup faces after being acquired by a multinational. A thorough understanding of Retviews’ challenges to integrate its marketing and sales activities with Lectra is provided and recommendations to solve these challenges are proposed.

Type d'accès : Accès interdit
Année : 2020
Mots-clés : integration, marketing, startup
Langue : Anglais
Faculté : Louvain School of Management
Diplôme : Master [120] en sciences de gestion
Référence bibliographique Fattouch, Laura-Michèle. Challenges and solutions for the integration of marketing and sales activities in a multinational company: The case of Retviews, a fashion tech startup.. Louvain School of Management, Université catholique de Louvain, 2020. Prom. : Kervyn de Meerendré, Nicolas.
Permalien http://hdl.handle.net/2078.1/thesis:24508