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Diepers, Birte
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de Moerloose, Chantal
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Item date
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2015
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Louvain School of Management
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Master [120] en sciences de gestion
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Accès libre
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Do Brands Invest in the Right Advertising Channels ? Development of the Research Tool to Measure the Brand - Media Channel Fit
By :
Alimova, Sofya
[UCL]
Directed by :
de Moerloose, Chantal
[UCL]
Diepers, Birte
(2015)
Louvain School of Management